The Michigan ITS brand falls under the umbrella of the overarching U-M guidelines. U-M IT staff may use the Michigan IT wordmark as appropriate in the course of Michigan IT sponsored activities. If you have any questions about the application or specific use of graphic materials or templates, contact the ITS Communications Team.
Michigan IT Wordmarks
U-M IT staff are invited to use the Michigan IT wordmark as appropriate in the course of Michigan IT sponsored activities.
Minimum size
When using logos, be conscious of size and legibility. Use common sense—a signature that is too small ceases to serve any useful communication function. Generally, logos should never appear less than 3/8" tall in printed materials, and no less than 36px tall in digital work.
Always position the logo for maximum impact and give it plenty of room to breathe. This will help to ensure the logo's visibility and legibility.
Improper Use
The Block M logo is one of the most recognized university symbols in the nation, long associated with the excellence of the university. University of Michigan and Michigan IT logos have been carefully designed and should never be altered in any way.
Generally speaking:
- Never stretch, condense or otherwise morph the logo.
- Never redraw the logo, translate it, rotate it, or alter the placement and size relationship between its elements.
- Never add additional elements or copy to, change the color of, or alter the integrity of the University of Michigan logo.
- More information and illustrated "how not to" samples can be found on the on the University Logo Guidelines page.
Wordmark
The following image formats are best applied in the noted situations:
- EPS — For scalable graphics (vector). A design program (Photoshop, Illustrator etc) is necessary to use this filetype.
- PNG — For websites, word docs, Google Docs, presentations.
| Wordmark | Full Color | White Text |
|---|---|---|
 |
EPS | EPS |